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Advertising Specialty Institution (ASI) named the winners and finalists of the 2007
Counselor® Distributor Choice Awards.
The awards recognized the most-valued ASI supplier firms in 34 product categories, based
upon the ASI Supplier Performance Ratings and votes from their ASI distributor peers. This
year, five new categories were added: auto accessories, health and beauty, umbrellas,
USB drives, and wearables for women. To qualify, supplier finalists had to:
“Out of the 170 finalists who qualified, there were a total of 26 ASI supplier company
winners,” said Timothy M. Andrews, president of ASI. “These companies represent the
most-valued and talented leading suppliers to their ASI distributor partners and we can all
learn from the extraordinary examples they set.”
The winners are:
The 2007 Supplier of the Year: SanMar asi/84863
New Category: Auto Accessories - Evans Manufacturing asi/52840
Awards – Jaffa/Norwood asi/63110
Badges & Buttons – LarLu asi/66390
Business Accessories – Leed's asi/66887
Calendars – Calendars/Norwood asi/92185
Clocks & Watches – Logomark Inc asi/67866
Computer Accessories – Leed's asi/66887
Decals, Labels & Bumper Stickers – Gill Studios Inc asi/56950
Drinkware: Glass & Ceramic – Moderne Glass Co. Inc. asi/71920
Drinkware: Plastic & Other – Bullet Line Inc. asi/42424
Electronic Products – Prime Resources Corp asi/79530
Flashlights – Adva-Lite Inc asi/32145
Food Gifts – Maple Ridge Farms Inc asi/68680
Golf Accessories – Gold Bond Inc asi/57653
New Category: Health & Beauty Products - SnugZ/USA Inc asi/88060
Housewares & Tools – Bullet Line Inc asi/42424
Inflatables – Pioneer Balloon Co. asi/78200
Jewelry – Avaline asi/37590
Key Tags & Luggage Tags – Quikey Mfg Co Inc asi/80210
Lanyards – SnugZ/USA Inc asi/88060
Luggage & Bags – Leed's asi/66887
Magnets – Magnet LLC asi/68520
Office & Desk Items – Leed's asi/66887
Pencils & Erasers – Shepenco/Shelbyville Pencil asi/86850
Pens – BIC Graphic USA asi/40480
Shopping Bags – Bag Makers Inc asi/37940
Stress Relievers – Ariel Premium Supply Inc asi/36730
Towels & Robes – Towel Specialties asi/91605
New Category: Umbrellas - Peerless Umbrella Co Inc asi/76730
New Category: USB Drives - KTI Networks Inc asi/63776
Wearables - All Other - SanMar asi/84863
Wearables - Caps & Hats – SanMar asi/84863
Wearables - Shirts - All Other - SanMar asi/84863
Wearables - Shirts – SanMar asi/84863
New Category: Wearables - Women’s - SanMar asi/84863
Counselor® Distributor Choice Awards.
The awards recognized the most-valued ASI supplier firms in 34 product categories, based
upon the ASI Supplier Performance Ratings and votes from their ASI distributor peers. This
year, five new categories were added: auto accessories, health and beauty, umbrellas,
USB drives, and wearables for women. To qualify, supplier finalists had to:
- Have an overall performance rating of four stars or higher
- Have a minimum of 100 transactions reported
- Have been nominated in an Award category that represents 5% or more of their
product line - Have been rated by at least 40 distributors
“Out of the 170 finalists who qualified, there were a total of 26 ASI supplier company
winners,” said Timothy M. Andrews, president of ASI. “These companies represent the
most-valued and talented leading suppliers to their ASI distributor partners and we can all
learn from the extraordinary examples they set.”
The winners are:
The 2007 Supplier of the Year: SanMar asi/84863
New Category: Auto Accessories - Evans Manufacturing asi/52840
Awards – Jaffa/Norwood asi/63110
Badges & Buttons – LarLu asi/66390
Business Accessories – Leed's asi/66887
Calendars – Calendars/Norwood asi/92185
Clocks & Watches – Logomark Inc asi/67866
Computer Accessories – Leed's asi/66887
Decals, Labels & Bumper Stickers – Gill Studios Inc asi/56950
Drinkware: Glass & Ceramic – Moderne Glass Co. Inc. asi/71920
Drinkware: Plastic & Other – Bullet Line Inc. asi/42424
Electronic Products – Prime Resources Corp asi/79530
Flashlights – Adva-Lite Inc asi/32145
Food Gifts – Maple Ridge Farms Inc asi/68680
Golf Accessories – Gold Bond Inc asi/57653
New Category: Health & Beauty Products - SnugZ/USA Inc asi/88060
Housewares & Tools – Bullet Line Inc asi/42424
Inflatables – Pioneer Balloon Co. asi/78200
Jewelry – Avaline asi/37590
Key Tags & Luggage Tags – Quikey Mfg Co Inc asi/80210
Lanyards – SnugZ/USA Inc asi/88060
Luggage & Bags – Leed's asi/66887
Magnets – Magnet LLC asi/68520
Office & Desk Items – Leed's asi/66887
Pencils & Erasers – Shepenco/Shelbyville Pencil asi/86850
Pens – BIC Graphic USA asi/40480
Shopping Bags – Bag Makers Inc asi/37940
Stress Relievers – Ariel Premium Supply Inc asi/36730
Towels & Robes – Towel Specialties asi/91605
New Category: Umbrellas - Peerless Umbrella Co Inc asi/76730
New Category: USB Drives - KTI Networks Inc asi/63776
Wearables - All Other - SanMar asi/84863
Wearables - Caps & Hats – SanMar asi/84863
Wearables - Shirts - All Other - SanMar asi/84863
Wearables - Shirts – SanMar asi/84863
New Category: Wearables - Women’s - SanMar asi/84863